01 · Diagnose the gap
Find where your visibility is weak, understand why, and identify the opportunities to go after.
I help B2B brands expand their organic visibility with strategy & flagship content
Worked with 100+ brands
Hey, I’m Asif.
I am a brand visibility strategist + writer with 12+ years of experience working with B2B companies across SaaS, martech, healthcare, and other categories. I’ve worked with businesses ranging from bootstrapped and VC-funded startups to publicly traded enterprises.
Today, I help brands figure out where they’re missing from the buyer journey and what they need to do to become more discoverable. Which means bringing data-first thinking together with creative ideas and cultural awareness so brands show up more often (and for the right reasons) wherever buyers search and make decisions online.
12+Years of
experience
experience
50M+Organic
visits driven
visits driven
$10M+Revenue
impacted
impacted
Shares insights beyond his own assignments and proactively offers ideas that improve our work. If I could clone and hire more Asifs, I would.
Lead Editor, Backlinko
The brands buyers keep finding are the brands they consider.
Buyers experience your brand cumulatively across every encounter.
Consideration is built through repeated discovery.
Your brand should feel repetitive to you before it feels familiar to the buyer.
A single appearance creates awareness. Repeated appearances build familiarity.
Coverage puts your brand across the journey. Frequency keeps it resurfacing.
Visibility density is how broadly and repeatedly your brand appears across relevant moments in the buyer journey over time.
Grow your visibility density.
Frequency(how often buyers encounter your brand)
So how do you grow
your brand’s visibility?
AKA: How do you show up in more of the moments that shape a purchase decision — across Google, ChatGPT, AI Mode, YouTube, Reddit, and elsewhere? And how do you keep showing up more often?
02 · Set the strategy
Build a focused plan for improving where and how often your brand gets found by your target audience.
03 · Build the signals
Create and improve content assets that help your brand get found more often across organic channels.
Here’s how I can help
Diagnose the gap
Brand Visibility Audit
Want more buyers to find your brand? Start by finding out what’s getting in the way.
You may already be investing in content, search, PR, or AI visibility and still be less visible than you should be when buyers are searching for products like yours or researching their options.
This audit shows you where your brand is being found, where it’s missing, what’s holding visibility back, and where competitors are getting the advantage.
So before you spend more, you know what needs fixing first and where your next investment is most likely to improve visibility.
What the audit covers
- Search visibility review
- AI visibility review
- Third-party visibility review
- Competitor visibility analysis
- Content & topic coverage analysis
- Visibility performance diagnosis
- Prioritized opportunities
Set the strategy
Organic Visibility Strategy
What would 1,000 more relevant buyers finding your brand every month be worth to your business?
Getting there takes more than simply doing more marketing. You need a deliberate plan for what your brand should be found for, where it needs a stronger presence, and how content can help you earn that visibility.
The Organic Visibility Strategy works backwards from the buyers you want to reach. It identifies where they’re searching, which sources influence what they find, and the content opportunities that can put your brand in front of them.
So instead of deciding what to publish or pursue one campaign at a time, you have a practical plan for where to focus and what to build over the months ahead.
What the strategy covers
- Visibility gap & opportunity analysis
- Organic visibility priorities
- Search & AI visibility plan
- Third-party visibility plan
- Content roadmap & calendar
- 6-month execution roadmap
- Measurement plan
Create the signals
Flagship Content
Imagine one piece of content putting your brand in front of thousands of relevant buyers every month and continuing to influence revenue long after it goes live.
That’s the bar for flagship content. You bring the topic or brief. I turn it into a substantial asset your team can confidently put behind an important campaign or visibility push.
The format depends on the job. It could be an original research report, definitive guide, thought-leadership piece, comparison resource, or strategic landing page.
Flagship Content
Original, research-led assets built to earn attention, links, citations and buyer trust. Each engagement turns complex expertise into a substantial source asset with a clear point of view and a long useful life.
Built to become
A durable signal your team can distribute, repurpose, pitch and reference across the buyer journey for months.
What the engagement covers
- Brief & angle refinement
- Research & evidence gathering
- SME interviews, when needed
- Writing & editorial development
- Search & AI optimization
- Visual / supporting asset direction
If you’re looking for a writer who delivers great content and is an absolute pleasure to work with, I can’t recommend Asif enough!
Head of Content Strategy, Semrush
Results from the work.
Organic discovery
More people started finding the brand through organic search
Organic traffic increased 53.56%, while non-branded traffic grew 69%.
Showing result 1 of 5: More people started finding the brand through organic search.
163% More Organic Users & 160% More Inbound Leads
A 12-month content strategy increased monthly organic users from 7,516 to 19,741 while inbound leads grew 160% YoY.
12-month growth indexStart = 100
65% More Qualified Leads in Six Months
Qualified leads increased from 1,000 to 1,650 while organic sessions grew 40%, from 20,000 to 28,000.
6-month growth indexStart = 100
Where I usually come in
Give buyers a way to discover your launch.
You’re bringing something new to market. Build a plan for reaching the people who need it, with content that explains the problem, the product, and why it deserves consideration.
The problem
You can have a great product and still miss your launch targets if the right buyers never see it.
How I help
Plan and create the content needed for buyers to discover the product during launch, understand why it is relevant to them, and move closer to a decision.
Get found while buyers are still researching.
Many buyers start by researching the problem before they ever talk to sales. Showing up during that research gives your brand more chances to create demand earlier.
The problem
If your brand rarely appears during early research, paid media and outbound have to do more of the work.
How I help
Find where relevant buyers are already researching, then plan what your brand needs to show up there more often.
Make sure buyers find the company you are now.
Your positioning can change faster than what people find online. Existing content and third-party mentions can keep reinforcing an older version of the brand.
The problem
Buyers may still encounter old messaging after the business has moved on.
How I help
Realign your organic visibility with the new positioning and update the content buyers are most likely to find.
Get found in the market you’re entering.
A new market often comes with different search behavior and buying priorities. Content that works with your current audience may not earn the same visibility with the people you’re trying to reach next.
The problem
You can enter a new market with a strong product and still be hard for the right buyers to discover.
How I help
Research how buyers in the new market discover and evaluate products like yours, then adapt your visibility plan and content accordingly.
Make a new category easier to understand and discover.
When buyers don’t know the category name yet, they usually search for the problem instead. Your brand needs visibility around that existing demand while you introduce the new category.
The problem
If buyers don’t understand the category, they won’t know to look for it.
How I help
Build visibility around the problem buyers already recognize, then create content that connects that problem to the category you’re creating.
Get more from the content you’ve already paid for.
A large content library can hide a lot of wasted potential. Some assets may still have value but need updating, while others no longer deserve more investment.
The problem
You may be producing new content while valuable existing assets remain outdated or underused.
How I help
Find the content worth recovering, then rebuild the plan around what can still earn visibility and support the business.
Show up where your competitors already do.
When competitors appear more often during buyer research, they get more chances to be noticed and considered. You don’t need to beat them everywhere. You need to be present in the places buyers actually use to compare their options.
The problem
Competitors are more visible in places where buyers are actively researching their options.
How I help
Find where they’re getting seen more often and why, then build a focused plan to strengthen your presence there.
Consistently delivers high-quality work and owns projects end to end... He has been my go to person whenever across tricky or challenging projects.
Associate Director, Content & Brand Marketing, SaaS Labs
...delivered well-researched, informative content that drove real results… a solid addition to any marketing team.
CEO, HawkSEM
How it works
I keep onboarding quick and frictionless. On average, projects go from inquiry to kickoff in 6 business days.
Inquiry
Submit the form with a few details about what you need. I’ll review everything and follow up within 24 hours.
Scope
We’ll discuss the project over email and/or a call, then define the deliverables, timeline, and fee.
Finalize
I’ll send over a Statement of Work (SOW) covering the scope for your final approval.
Kickoff
I start working. We’ll manage the project through Trello, email, or your preferred project management tool.
Delivery
You’ll receive the completed work along with any recommendations or next steps included in the engagement.
Frequently asked questions.
I primarily work on improving a brand’s organic visibility through audits, strategy, and flagship content. I also take on custom and ongoing engagements where there’s a good fit.
He brings clarity to complex ideas, understands what actually drives growth, and delivers work that makes a measurable difference. He’s someone we can rely on for high-stake projects.
Founder, Kreative Machinez
Author, The Start-up Founder’s Guide to Digital Marketing
Author, The Start-up Founder’s Guide to Digital Marketing
Want more people to find your brand and buy from you?
Send me a few details about your brand and what’s happening right now. I’ll review it and tell you whether I can help, and how we can move forward.
- I read & respond to every inquiry myself.
- If I am not the right fit, I’ll tell you.
- I’ll get back to you within 24 hours.
- Happy to answer any question you have for me.
Prefer email?