html { scroll-behavior: smooth; }
    body {
      margin: 0;
      padding: 0;
      font-family:"Schibsted Grotesk",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
      background: #fff;
      color: #1a1a1a;
    }

        /* ===================== Floating Top Bar (unique suffix: 84217) ===================== */
        @keyframes slideDown-84217 {
            from { transform: translateY(-100%); opacity: 0; }
            to   { transform: translateY(0);      opacity: 1; }
        }
        .asif8970-sticky-bar-84217{
            position: fixed; top:0; left:0; right:0;
            background: rgba(255,255,255,.95);
            backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
            border-bottom: 1px solid rgba(229,231,235,.8);
            padding: 4px 16px;
            z-index: 1000;
            transform: translateY(-100%); opacity:0;
            display:flex; justify-content:center; box-shadow: 0 2px 10px rgba(0, 0, 0, 0.05);
        }
        .asif8970-sticky-bar-84217.asif8970-visible-84217{ animation: slideDown-84217 .4s ease-out forwards; }

        .asif8970-sticky-inner-84217{
            display:flex; align-items:center; gap:10px; /* tight space between logo, title, CTA */
            max-width: 92vw; white-space: nowrap;
        }
        .asif8970-sticky-bar-title-84217{
            font-size:16px; font-weight:700; color:#1a1a1a;
            overflow:hidden; text-overflow:ellipsis; max-width:60vw;
        }
        .asif8970-sticky-bar-cta-84217{
            background:#d90429; color:#fff; padding:4px 14px; border-radius:6px;
            text-decoration:none; font-size:14px; font-weight:600;
            transition: background .2s ease, transform .2s ease, box-shadow .2s ease;
        }
        .asif8970-sticky-bar-cta-84217:hover{ background:#b8031f; transform: translateY(-2px); color:#fff; }

        @media (max-width:768px){
            .asif8970-sticky-bar-title-84217{ font-size:14px; max-width: 54vw; }
            .asif8970-sticky-bar-cta-84217{ padding:7px 12px; font-size:13px; }
        }
        /* ===================== /Floating Top Bar ===================== */

        .asif8970-case-study-container {
            font-family: inherit;
            color: #1a1a1a;
            line-height: 1.6;
            -webkit-font-smoothing: antialiased;
        }
        
        .asif8970-case-study-container * { margin: 0; padding: 0; box-sizing: border-box; }
        
        .asif8970-cs-hero {
            background: linear-gradient(135deg, #d90429 0%, #a50320 100%);
            color: white;
            padding: 80px 60px;
            margin: 0 0 80px 0;
        }
        
        .asif8970-cs-hero-label {
            font-size: 12px; font-weight: 600; letter-spacing: 2.5px; text-transform: uppercase;
            margin-bottom: 24px; opacity: 0.95;
        }
        
        .asif8970-cs-hero h1 {
            font-size: 52px; font-weight: 800; line-height: 1.15; margin-bottom: 28px; max-width: 1200px; color: white;
        }
        
        .asif8970-cs-hero-subtitle { font-size: 16px; font-weight: 500; margin-bottom: 60px; opacity: 0.95; }
        
        .asif8970-cs-metrics-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; max-width: 1200px; }
        
        .asif8970-cs-metric-card {
            background: rgba(255, 255, 255, 0.15);
            backdrop-filter: blur(10px);
            border-radius: 12px;
            padding: 28px;
            border: 1px solid rgba(255, 255, 255, 0.2);
        }
        
        .asif8970-cs-metric-value { font-size: 48px; font-weight: 800; margin-bottom: 8px; }
        .asif8970-cs-metric-label { font-size: 14px; font-weight: 500; opacity: 0.95; }
        
        .asif8970-cs-content { max-width: 1000px; margin: 0 auto; padding: 0 60px 100px 60px; }
        .asif8970-cs-section { margin-bottom: 100px; }
        .asif8970-cs-section-label { font-size: 13px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #d90429; margin-bottom: 16px; }
        .asif8970-cs-section h2 { font-size: 44px; font-weight: 800; color: #1a1a1a; margin-bottom: 32px; line-height: 1.2; }
        .asif8970-cs-section h3 { font-size: 26px; font-weight: 700; color: #1a1a1a; margin: 48px 0 24px 0; line-height: 1.3; }
        .asif8970-cs-section p { font-size: 18px; line-height: 1.8; color: #374151; margin-bottom: 24px; }
        
        .asif8970-cs-card { background: #f9fafb; border: 1px solid #e5e7eb; border-radius: 12px; padding: 36px; margin-bottom: 28px; }
        .asif8970-cs-card-title { font-size: 16px; font-weight: 700; color: #1a1a1a; margin-bottom: 20px; text-transform: uppercase; letter-spacing: 0.5px; }
        
        .asif8970-cs-highlight-box {
            background: linear-gradient(135deg, #d9042915 0%, #d9042915 100%);
            border: 1px solid #3d081229;
            border-radius: 10px;
            padding: 36px 40px;
            margin: 36px 0;
        }
        .asif8970-cs-highlight-box h3 { margin-top: 0; font-size: 24px; }
        
        .asif8970-cs-finding-box { background: white; border: 2px solid #e5e7eb; border-radius: 12px; padding: 32px; margin-bottom: 24px; }
        .asif8970-cs-finding-box h4 { font-size: 18px; font-weight: 700; color: #1a1a1a; margin-bottom: 16px; }
        .asif8970-cs-finding-box p { font-size: 17px; line-height: 1.7; color: #374151; margin: 0; }
        
        .asif8970-cs-section ul { margin: 24px 0; padding-left: 0; list-style: none; }
        .asif8970-cs-section li { font-size: 17px; color: #374151; margin-bottom: 14px; padding-left: 32px; position: relative; line-height: 1.7; }
        .asif8970-cs-section li:before { content: "•"; color: #d90429; font-weight: bold; font-size: 24px; position: absolute; left: 8px; top: -5px; }
        
        .asif8970-cs-hypothesis { background: white; border: 2px solid #e5e7eb; border-radius: 8px; padding: 24px; margin-bottom: 16px; }
        .asif8970-cs-hypothesis-label { font-size: 17px; font-weight: 800; margin-bottom: 10px; }
        .asif8970-cs-hypothesis p { font-size: 17px; color: #374151; margin: 0; line-height: 1.7; }
        
        .asif8970-cs-performance-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin: 40px 0; }
        
        .asif8970-cs-perf-card { background: white; border: 2px solid #e5e7eb; border-radius: 10px; padding: 28px; text-align: center; }
        .asif8970-cs-perf-label { font-size: 11px; font-weight: 600; text-transform: uppercase; letter-spacing: 1px; color: #6b7280; margin-bottom: 12px; }
        .asif8970-cs-perf-change { font-size: 11px; color: #9ca3af; margin-bottom: 10px; }
        .asif8970-cs-perf-value { font-weight: 800; color: #1a1a1a; margin-bottom: 10px; }
        .asif8970-cs-perf-positive { color: #10b981; font-size: 18px; font-weight: 700; }
        
        .asif8970-cs-chart-container { background: white; border: 2px solid #e5e7eb; border-radius: 12px; padding: 40px; margin: 40px 0; }
        .asif8970-cs-chart-title { font-size: 16px; font-weight: 700; color: #1a1a1a; margin-bottom: 32px; text-transform: uppercase; letter-spacing: 0.5px; }
        
        .asif8970-cs-two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin: 28px 0; }
        
        .asif8970-cs-cta-section {
            background: linear-gradient(135deg, #1a1a1a 0%, #2d2d2d 100%);
            color: white;
            padding: 80px 60px;
            margin: 0;
            text-align: center;
        }
        .asif8970-cs-cta-heading { font-size: 42px; font-weight: 800; line-height: 1.2; margin-bottom: 24px; color: white; }
        .asif8970-cs-cta-description { font-size: 20px; line-height: 1.6; color: #d1d5db; max-width: 700px; margin: 0 auto 40px auto; }
        .asif8970-cs-cta-button {
            display: inline-block; background: #d90429; color: white; font-size: 18px; font-weight: 700;
            padding: 18px 40px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;
        }
        .asif8970-cs-cta-button:hover { background: #b8031f;color:#fff;}
        
        @media (max-width: 968px) {
            .asif8970-cs-hero { padding: 60px 40px; }
            .asif8970-cs-hero h1 { font-size: 36px; }
            .asif8970-cs-hero-subtitle { font-size: 14px; margin-bottom: 50px; }
            .asif8970-cs-metrics-grid { grid-template-columns: repeat(2, 1fr); gap: 20px; }
            .asif8970-cs-metric-card { padding: 28px; }
            .asif8970-cs-metric-value { font-size: 48px; }
            .asif8970-cs-metric-label { font-size: 14px; }
            .asif8970-cs-content { padding: 0 40px 60px 40px; }
            .asif8970-cs-performance-grid { grid-template-columns: repeat(2, 1fr); }
            .asif8970-cs-two-col { grid-template-columns: 1fr; }
            .asif8970-cs-section h2 { font-size: 28px; }
            .asif8970-cs-cta-section { padding: 60px 40px; }
            .asif8970-cs-cta-heading { font-size: 32px; }
            .asif8970-cs-cta-description { font-size: 18px; }
        }
        
        @media (max-width: 640px) {
            .asif8970-cs-hero { padding: 40px 24px; }
            .asif8970-cs-hero h1 { font-size: 26px; line-height: 1.2; }
            .asif8970-cs-hero-subtitle { font-size: 13px; margin-bottom: 40px; }
            .asif8970-cs-metrics-grid { grid-template-columns: 1fr; gap: 12px; }
            .asif8970-cs-metric-card { padding: 20px; }
            .asif8970-cs-metric-value { font-size: 36px; }
            .asif8970-cs-metric-label { font-size: 12px; }
            .asif8970-cs-content { padding: 0 24px 40px 24px; }
            .asif8970-cs-performance-grid { grid-template-columns: 1fr; }
            .asif8970-cs-section h2 { font-size: 24px; }
            .asif8970-cs-section h3 { font-size: 20px; }
            .asif8970-cs-section p { font-size: 16px; }
            .asif8970-cs-cta-section { padding: 40px 24px; }
            .asif8970-cs-cta-heading { font-size: 26px; }
            .asif8970-cs-cta-description { font-size: 16px; margin-bottom: 32px; }
            .asif8970-cs-cta-button { font-size: 16px; padding: 16px 32px; }
        }